4 Tips to Help You Create Stunning Images That Sell Online
According to Forbes, a staggering 1.2 trillion photos were taken in 2017 that is 38,025 photos taken every second! In 2018 this numbers increased astronomically. Shooting photos has become the world’s pastime, enjoyed by three thirds of the world’s population.
A few years back, before the advent of smartphone photography very few people actually took photos. It’s now estimated over 70% of the world’s population shoot photos either with DSLR cameras or smartphones cameras. Most of these photos end up uploaded online.
Unfortunately very few, meet minimum photography threshold. Shooting professional photos that sell online require among other things basic knowledge in photography.
In this article I will share with you four important hacks that will help you shoot, process and upload stunning images,images that sell online, images that will take you from the realm of amateur photography to a knowledgeable photographer.
Whether shooting with a DSLR camera,a point and shoot camera, or a Smartphone camera, this hacks, applied professionally, will set you apart from the debris of ameteur photography.
Light is the pillar of professional photography, experiment with your camera, get to know how to capture images in different light situations, in addition,apply these four photography secrets:
1. Resolution, Aspect ratio, and Cropping
2. Background, Color correction, Saturation and Contrast
3. Composition, Context, and Consistency
4. Free Editing tools and Apps.
Start by picking the most pleasing photo to the eye, proceed to edit using any of the free online editing software shared below:
1. Resolution, Aspect Ratio and Cropping
Screen resolution of your image affects how professional and well rounded an image looks. The pixels per inch (ppi) of your image must be right for your audience, it must load fast enough on all devices.
Statistics show that most viewers access online images on smartphones. Resize your images appropriately to accommodate them. Make sure your image’s resolution is high, save your image in JPG format, it’s more adaptive to web pages.
A square image is attractive and fits on most screens comfortably, keep thumbnails and aspect ratio of the image balanced, the image will look polished. Crop, trim, and straighten the image, to remove distractions. help the viewer focus on your subject.
2. Background, Color correction, Saturation and Contrast
Remove clutter and noise from the background. Most image buyers prefer images on a clean uncluttered background.Adjust your image’s brightness as appropriate, take care that you do not create blowouts.
When contrasting strive to keep the image’s original colors, contrast will also help you create a favourable mood in your image. Take care of the blue and yellow hue as you balance brightness, saturate the image to make your colors more vibrant, evoke your viewers emotions.
3. Composition, Context, and Consistency
Different image buyers want different color schemes targeting a specific market niches, study your targeted buyers and create images with content that resonates with the Brand’s demographic group.
Remember to shoot images with the Brand’s colour palette, use complementing colours to reflect the brand’s image.Images should be shot with the right focal length to get right composition.
A Brand’s identity will dictate the image’s composition, some Brands require a minimalistic look with a lot of negative space and a single subject, while others prefer a more crowded approach with multiple lively subjects.
The last Tip is actually not a Tip, but free online resources!
4. Free Editing tools and Apps.
Photoshop is the most common editing software, it’s however not free. In this article I will share a few free online resources that will help you edit your image professionally.
This is a free online photo editing resource with most features found on photoshop.
A comfortable user friendly free online editor works well with your marketing images.
This is an open-source resource meaning that it’s free. Its versatility will manipulate your photos beautifully.
An app that lets you edit images directly on your phone, easy to use with multiple interfaces to help you create perfect product images.
Free easy-to-use app,creates wonderful frames and visual effects compatible with RAW among many other features.
A simple and intuitive free app, it boasts of all basic photo editing features, it’s easily manipulative.
Your passion, commitment, and hard work, will help you to create stunning images, images that will be accepted and sold by stock agencies.
In closing, Practice. Practice to shoot excellent photos, practice to edit, practice to create astounding images,- wow your viewers with your creations.
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